WHO’S NEXT is also a communication platform.

Discover all the services created by the WHO’S NEXT team.
Click on the arrow or scroll down to see our services.


Fashion Show

A true spectacle which showcases READY-TO-WEAR and ACCESSORY trends.

Our team of stylists selects a range of pieces from the trade show’s 2,000 brands and use them to create outfits for the performers.

Each of the seven performances of the spectacle is watched by more than 500 trade show visitors. In terms of online visibility, the photos and videos of the fashion show that are shared on social networks and blogs reach an audience of 170,000 people, including potential buyers, trendsetters and the media.



An interactive and communicative area which presents READY-TO-WEAR and ACCESSORY trends.

Situated at the heart of the show, and designed by our style consultants as an interactive journey, the forum presents visitors with the ‘it-products’ of the upcoming season and illustrates them by selecting more than 200 pieces from the show exhibitors’ collections.

During the show, the trends forum space welcomes more than 2,000 visitors per day; tablets connected to the site Pinterest allow photos of the selected products to reach an internet audience of thousands.

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2,000 personalised brand itineraries created for buyers.

This service compiles lists of brands for buyers ahead of the show, and then provides them with
a personalised tour at the event itself; both dimensions aiding them to discover the collections which correspond best to their needs.



A spectacular meeting space within the parc des expositions itself.

Situated on the roof of Hall 7, this unique space was created by the designer Mathieu Lehanneur. Be it cocktails, aperitif-buffets or parties, Electric has hosted a wide range of events since its opening, for brands such as Nissan, Audi, Ricard, WeLove, Kavinsky, etc. The venue
boasts a breathtaking view over Paris.

Create an event for your clients, potential buyers, journalists within the Porte de Versailles itself.

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Create an event within our event.

Birthdays, collaborations, launches abroad… Our show is the perfect occasion to announce an important milestone in the life of a brand.

Benefit from the presence of your clients, potential buyers and journalists in order to reach a greater online audience, especially via social networks.



WHO’S NEXT selects and invites influential bloggers from both the french and international blogospheres.

The bloggers experience the show at their leisure, meeting the designers and photographing their favourite products, they then publish their posts from two dedicated spaces within the show.

The July 2013 session saw more than 70 articles be posted on more than 10 guest blogs; together they accumulated more than 100,000 views and many were shared on social networks.



1,000 journalists and 1,000 VIP buyers, both french and international.

Journalists and VIPs benefit from having access to dedicated reception areas, within which WHO’S NEXT teams design and coordinate special communication programmes with brands displaying at the show.



Canvas a show space and communicate in an original way.

WHO’S NEXT offers the exhibitors the opportunity to add their brand’s touch to a lounge or a restaurant by personalising the decoration, or even the menu, and allow the brand to speak to visitors beyond your stand; therefore inviting them into their world.



Work spaces within the show that are especially reserved for our exhibitors.

Business Lounges are meeting points for our exhibitors, away from the hustle and bustle of the show. Hostesses are on hand to welcome you to these
broad-band equipped spaces and to assist you with administrative tasks such as photocopying or faxing.



Declare brand’s identity and values with a customised stand.

Many brands are keen to present their collections in a way that reflects their world. Design a display space to reflect brand’s identity, whilst respecting certain guidelines.



Effective tools for communication with existing and potential clients.

Our marketing service is able to offer targeted marketing tools to facilitate the promotion of a brand: mass email distribution, visibility on, display advertising within our E-newsletters, our mobile application or on our navigation tablets, advertising space in the catalogue and other printed materials.